Table of Contents

Table of Contents Power of Promotion! On-line Marketing For Toastmasters Club Growth

Section One

Chapter One: Introduction

Chapter Two: Traditional Toastmasters Club Membership-Building Marketing Strategies

The New Marketing Strategies

Chapter Three: Branding

Chapter Four: Toastmasters Club Websites

Section Two: Social Media Explored

Chapter Five: Facebook



Group Page vs Fan page / Open Group vs Closed Group

How to Create and Set-up a Facebook “Fan” Page

Cover Photos (banner)

How Not to Design a Cover Photo

How to Design a Cover Photo

How to Install a Cover Photo (similar to a banner on a website)

Example of Facebook Cover Page Display Sizes:

How to Create & Upload a Profile Picture (small photo)

Profile Picture on the Timeline

Navigational Links

Second Navigational Bar

How to Promote Your Toastmaster’s Club Facebook Page

Where to get Content to Post:

Arising From Within Your Club:

From Toastmasters International:

Within Your Local Community:

From Your Own Computer & Imagination:

Additional Tips:

How to Add Graphics to Your Posts

How to Schedule Content Postings to the Timeline

How to Link Your Facebook Page and Content to other Social Media

Optimize your FB page for search engines (SEO = Search Engine Optimization)

More About Notes: Description




Reaching Out With Your Facebook Page

Creating & Publishing an Event on Facebook

How do I create an event?

Events Privacy

Facebook Insights

Final Thoughts on Facebook:

Chapter Six: Linkedin



How to Use Linkedin to Promote Your Toastmasters Club

Final Thoughts on Linkedin:

Chapter Seven: Twitter



How to Create a Twitter Account for Your Toastmaster’s Club

To create an account on the web:

Tips for picking a username:

Setting Up Your Twitter Profile

Creating Your Twitter Profile Header:

Twitter Profile Picture:

Step by Step Use of Twitter:

Part One: Tweet and Gather Followers

Part Two: Find and Organize People You Follow

Part Three: Set Up Your Profile

Part Four: Using the Other Features

How to Use Twitter Effectively

Final Thoughts on Twitter:

Chapter Eight: Google Plus (aka Google +, G+)

Google Plus Features and Functions:

User profile





Final Thoughts on Google Plus:

Chapter Nine: YouTube

Utilizing Video in your Toastmasters Club:

Creating a YouTube Channel for Your Toastmaster’s Club:

Optimizing Your Videos for Search Engines:

Final Thoughts on YouTube:

Chapter Ten: Instagram



Chapter Eleven: Meetup

Chapter Twelve: Blab

Final Thoughts on Blab:

Chapter Thirteen: MailChimp

Building your list:

Sending beautiful campaigns:


Chapter Fourteen: Blogs

Chapter Fifteen: Letters to the Editor

Chapter Sixteen: On-line Event Calendars

Chapter Seventeen: SlideShare

Chapter Eighteen: Webinars

Chapter Nineteen: Pinterest

Final Words on Pinterest:

Chapter Twenty: Hootsuite

Chapter Twenty One: Reddit

Chapter Twenty Two: Sources of Images

Chapter Twenty Three: Paid Advertising?

Appendix: Examples of Blogs Written With Toastmasters Promotion In Mind

Top 10 Powertips for Presenting with Passion

And the Winner is … The Art of Presenting Awards: Practical Tips & Techniques

Let Me Introduce … The Art of Introducing a Speaker: Practical Tips & Techniques

How Big is Your Sandbox?


About the Author

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Rae Stonehouse

Author Bio:

Rae A. Stonehouse is a Canadian born author & speaker. His professional career as a Registered Nurse working predominantly in psychiatry/mental health, has spanned four decades.

Rae has embraced the principal of CANI (Constant and Never-ending Improvement) as promoted by thought leaders such as Tony Robbins and brings that philosophy to each of his publications and presentations.

Rae has dedicated the latter segment of his journey through life to overcoming his personal inhibitions. As a 20+ year member of Toastmasters International he has systematically built his self-confidence and communicating ability. He is passionate about sharing his lessons with his readers and listeners. His publications thus far are of the self-help, self-improvement genre and systematically offer valuable sage advice on a specific topic.

His writing style can be described as being conversational. As an author Rae strives to have a one-to-one conversation with each of his readers, very much like having your own personal self-development coach. Rae is known for having a wry sense of humour that features in his publications.

Author of Self-Help Downloadable E-Books:

Power Networking for Shy People: Tips & Techniques for Moving from Shy to Sly!

PROtect Yourself! Empowering Tips & Techniques for Personal Safety: A Practical Violence Prevention Manual for Healthcare Workers.

E=Emcee SquaredTips & Techniques to Becoming a Dynamic Master of Ceremonies.

Power of Promotion: On-line Marketing for Toastmasters Club Growth


Phone Rae 250-451-6564 or

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Copyright 2016 Rae Stonehouse. The above document may be freely copied and distributed as long as the author’s name and contact info remain attached.

To learn more about Rae A. Stonehouse, visit the Wonderful World of Rae Stonehouse at